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Talk: Creating a Google Business Profile

Recording for a talk on “Creating a Google Business Profile” (5 mins 24 secs). The talk was one of three given in a Zoom workshop on “Getting to the Top of Google (and Other IT Issues)”

Note there were 3 talks used in the workshop:

Note a review of the workshop session on “Getting to the top of Google” is available.

This talk was given at a Morris Federation workshop on “Getting to the Top of Google (and Other IT Issues)” which was hosted on Zoom on 3 April 2022.

Note captions for the talk are available by clicking on the CC icon at the bottom of the YouTube screen (captions may contain errors!)or the talk are available (may contain errors!)

Summary of talk: If you do a Google search for “morris sides near me” (or “morris teams…,morris clubs…“, … ) you may find a map of morris sides. This may be a useful recruiting aid for the sides.

But what if your side is missing? The talk explains how you need a Google Business Profile if you’d like a presence on Google maps for your side.

Accompanying documentation: See the “Setting Up a Google Business Profile” document (Morris Federation advisory document no. 4).

Exercises: In the video the following online activities were carried out:

Activity and linkAbout
Google search for “morris side near meThe results will differ depending on where you are!
Google search for “morris team near meResults will also differ depending on the search query!
Google Business Profile for Wyld MorrisShowing the location, team information, photos, reviews, etc
Updating Your Morris Federation Teamfinder ProfileMorris Federation IT Resources: advisory document no. 5

Issues to Consider: Before creating a Google Business Profile you should consider the following issues:

  • Which email account is used to created the business profile and how will you continue to manage the account if the owner of the address changes roles or leaves the side?
  • What if you have multiple locations for your practices (or, indeed, no fixed location)?
  • What if your practice location differs from the location you use for your side?
  • You are creating content on a Google service. Some members of your side may feel uncomfortable doing this (as they may with other services such as Facebook, YouTube Twitter, etc)

Status of this Document

Document published: 3 Apr 2022
Updated: 4 Apr 2023 (new location of YouTube video)

Licence for this Document

This document is available with a Creative Commons Sharealike (CC-BY) licence. In brief, this means you can copy and make changes to this document provided you give acknowledgements to the author/publisher. A suggested wording for acknowledgements is:

This document is based on the "Talk: Creating a Google Business Profile" document by Brian Kelly, Comms and IT volunteer with the Morris Federation.

About the Author

Brian Kelly joined the Newcastle Kingsmen in 1978 and for many years was a prize-winning Betty for them. He has also danced with Sallyport Sword Dancers and Northgate Rapper as well as the now-defunct Green Ginger Morris, Phoenix Sword and Black Cap sides. He is currently a dancer with Haymarket Rapper and Wyld Morris.

Brian help set up a website for the University of Leeds in January 1993 – one of the first 100 websites in the world. During most of his professional career he was a national web adviser to UK Universities.

Brian is a Communications and IT volunteer for the Morris Federation and manages the IT Resources section of the Morris Federation website. He also organised the weekly Zoom meetings for Wyld Morris

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