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Link Building Strategies for the Morris Federation Community

Recording for a talk on “Link Building Strategies for the Morris Federation Community” (8 mins 57 secs).

This talk was given at a Morris Federation workshop on “Getting to the Top of Google (and Other IT Issues)” which was hosted on Zoom on 3 April 2022. The video is of a rehearsal for one of the talks given at the workshop.

Note there were 3 talks used in the workshop:

Note a review of the workshop session on “Getting to the top of Google” is available.

Note captions for the talk are available by clicking on the icon at the bottom of the YouTube screen (captions may contain errors!)

Summary of talk: A Google search for “morris dance” will probably find the Wikipedia article at the top, with information provided by the Morris Federation further down, and possibly on the second page of results.

This talk provides suggestions for raising the visibility of information provided by the Morris Federation, by encouraging sides to links to relevant pages on the Morris Federation website, including their side’s Teamfinder profile.

Accompanying documentation: See

Exercises: In the video the following online activities were carried out:

Activity and linkAbout
Google search for “Morris danceNotice popularity of Wikipedia article!
Updating Your Morris Federation Teamfinder Profile documentDescribes how to add text and images to side’s profile on the Teamfinder service.
Google search for “I want to learn morris. I live in KenilworthExample of a user query which we want to provide a direct link to a relevant side.
Hemlock Morris About pageNotice link to Morris Federation website

Status of this Document

Document published: 3 Apr 2022
Updated on 4 Apr 2022 (new location of YouTube video added)

Licence for this Document

This document is available with a Creative Commons Sharealike (CC-BY) licence. In brief, this means you can copy and make changes to this document provided you give acknowledgements to the author/publisher. A suggested wording for acknowledgements is:

This document is based on the "Link Building Strategies for the Morris Federation Community" document by Brian Kelly, Comms and IT volunteer with the Morris Federation.

About the Author

Brian Kelly joined the Newcastle Kingsmen in 1978 and for many years was a prize-winning Betty for them. He has also danced with Sallyport Sword Dancers and Northgate Rapper as well as the now-defunct Green Ginger Morris, Phoenix Sword and Black Cap sides. He is currently a dancer with Haymarket Rapper and Wyld Morris.

Brian help set up a website for the University of Leeds in January 1993 – one of the first 100 websites in the world. During most of his professional career he was a national web adviser to UK Universities.

Brian is a Communications and IT volunteer for the Morris Federation and manages the IT Resources section of the Morris Federation website. He also organised the weekly Zoom meetings for Wyld Morris

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