This document describes how to create a “How Do I Join?” page for your side’s TeamFinder profile and provides suggestions for the content.
Wouldn’t it be great if the potential new dancer (or musician) after seeing your side dance go to their favourite search engine (let’s be honest, it’s likely to be Google) and typed in “How do I Join xyz Morris?” and an answer was at the top of Google.
That is now possible! The following screenshot shows the results for a Google search for “How do I join Dartmoor Border Morris?“

Note that this query was carried out in an InPrivate (Incognito) window, so Google did not provide results based on previous searches.
The information shown in the results is from two sources – the Dartmoor Border Morris website and their How To Join page on their Teamfinder profile.
This facility is available to all Morris Federation sides – and we encourage all sides to add relevant information – especially if you’re looking for new recruits.
Before creating a “How Do I Join?” page it would be useful to think about who might read it; how it might be used and what information those reading the page would find useful.
In light of experiences gained during summer 2025 the following structure for How To Join page is suggested, which includes section headings:
Recap: Short factual summary, with name of side, main dance styles, location (including county) and information relevant to potential new recruit (e.g. if side was previous single sex but this has changed.
Joining the side: Brief general statement about joining the side.
Want to join? What you should do if you want to join.
FAQs: Provide answers to possible frequently asked questions. This could cover ‘Do I need to bring any special equipment?‘, ‘Do I have to be fit?‘, ‘How do I get to the practice venue?‘, ‘Should I bring refreshments?‘, ‘Is there a subscription fee to pay?‘, …
Feel free to modify these suggestions to fit your side’s requirements.
The following is an example of a ‘How To Join’ information for the fictitious side Old Fogey’s Morris.
Recap: Old Fogey’s Morris is a Cotswold morris side which also dances Border morris. We were previously men-only but are now a mixed side and invite men and women dancers. We are based in Ambridge, Borcestershire.
You can go to https://bit.ly/MFhowtojoin and enter “How to Join” to find the pages which Google has indexed.
As illustrated you can also add additional keywords – for example, search for ‘sword’ teams which have a ‘HowToJoin’ page.
If you have updated your profile but the How to Join information is not shown, the page may not have been indexed by Google – it can take Google a few days to index pages, and this can be longer for profiles which have not been updated for some time.
Some have shared concerns about AI-style answers given to Google queries (“the information is often wrong!“). This can be the case (and sometimes the results are confusing) in which case you should welcome the ability to be able to influence the results by providing factual information which can be used.
An example of misleading information is illustrated for a query for “How do I join Old Fogeys Morris?” (obviously a non-existent morris side!
If this is a concern for you then you should welcome the opportunity to provide factual information on a website which is likely to be harvested by Google and similar services.
It should be noted, however, that new web pages are not necessarily detected automatically by indexing robots, so the information may be undetected for some time. In order to address this, during 2025 the Morris Federation will manually submit details of new How To Join pages to Google after we have been notified (send an email to comms-it@morrisfed.org.uk).
Published 20 Jul 2025
Updated 13, 21 Sep 2025

This document is available with a Creative Commons Sharealike (CC-BY) licence. In brief, this means you can copy and make changes to this document provided you give acknowledgements to the author/publisher. A suggested wording for acknowledgements is:
This document is based on the "Creating a 'How Do I Join? Page" document by Brian Kelly, Comms and IT volunteer with the Morris Federation.
We welcome feedback on this document. In addition we would like to hear from morris, sword and other traditional dance sides who use IT and would be willing to share their experiences. Would you like to contribute a case study?
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