Using Video to Promote Recruitment Events

About This Document

This document describes the Morris Federation’s work in publishing over 50 short recruitment videos which help to promote featured side’s recruitment events and help raise a side’s visibility to help to get more bookings. 

Following the links to videos suggestions are also provided on how to maximise the audience of the videos and a set of FAQs. Alternatively you can jump directly to the 60 featured sides.

In addition you can view a Google Map of the recruitment videos.

Featured Sides

The sides included in the recruitment videos for their side are listed below. 

Note the table can be sorted by clicking on the name in the column header. This can be used to quickly see the dance styles featured and the areas of the country (possibly could be used to identify videos which could be featured on a regional TV show).

No.SideFeatured traditionLink to YouTube videoPublication dateRegion / County / Town
1Alive and Kicking North West MorrisNorthwest Clog[Version 1.0]25 Aug 2025:
[Facebook]
[TikTok]
South east
Essex
Maldon
2Alton MorrisBorder[Version 1.0]26 Aug 2025:
[Facebook]
[TikTok]
South east
HAMPSHIRE
Alton
3Anonymous MorrisBorder[Version 1.0P]27 Aug 2025:
[Facebook]
[TikTok]
South west
Dorset
Poole
4Bare Bones Border MorrisBorder[Version 1.0]28 Aug 2025:
[Facebook]
[TikTok]
Midlands, east
Leicestershire
Loughborough
5Beetlecrushers ClogClog step[Version 1.0]29 Aug 2025:
[Facebook]
[TikTok]
South west
Somerset
Gurney Slade
6Beggars’ Oak ClogNorthwest clog[Version 1.0]1 Sep 2025:
[Fb]
[TikTok]
North west
Staffordshire
Armitage
7Belle d’ VainNorthwest clog[Version 1.0]21 Oct 2025
[FB]
[TikTok]
Midlands
Warwickshire
Bretforton
8Beverley GarlandGarland[Version 1.0]3 Sep 2025:
[Fb]
[TikTok]
North east
Yorkshire
Beverley
9Blackdown MorrisBorder, Rapper, Mumming[Version 1.0]4 Sep 2025:
[Fb]
[TikTok]
South west
Somerset
Chard
10Bow Brook BorderBorder[Version 1.0]5 Sep 2025:
[Fb]
[TikTok]
Midlands
Worcestershire
Upton Snodsbury
11Box Hill BedlamBorder[Version 1.0]2 Sep 2025:
[Fb]
[TikTok]
South east
Surrey
Dorking
12Bradninch Millers MorrisStave[Version 1.0]6 Sep 2025:
[Fb]
[TikTok]
South west
Exeter
Bradninch
13Bristol Youth Folk Cotswold[Version 1.0]7 Sep 2025
[Fb]
[TikTok]
South west
Bristol
14Carlisle Clog and SwordClog step[Version 1.0]8 Sep 2025
[Fb]
[TikTok]
North west
Cumbria
Carlisle
15Chanctonbury Ring MorrisCotswold[Version 1.0]9 Sep 2025
[Fb]
[TikTok]
South east
West Sussex
Henfield
16Chinewrde Morris DancersNorthwest clog[Version 1.0]30 Aug 2025:
[Fb]
[TikTok]
Midlands
Warwickshire
Kenilworth
17Clerical ErrorBorder[Version 1.0]10 Sep 2025
[Fb]
[TikTok]
Wales
Flintshire
Holywell
18Dartmoor Border MorrisBorder[Version 1.0]11 Sep 2025
[Fb]
[TikTok]
South west
Dartmoor
19Dr Turberville’s MorrisCotswold[Version 1.0]12 Sep 2025
[Fb]
[TikTok]
South west
Somerset
Martock
20England’s Glory Ladies MorrisGarland[Version 1.0]13 Sep 2025
[Fb]
[TikTok]
South west
Gloucestershire
Gloucester
21Festus Derriman MorrisCotswold[Version 1.0]14 Sep 2025
[Fb]
[TikTok]
South west
Dorset
Weymouth
22Fishbourne MillCotswold[Version 1.0]28 Sep 2025
[Fb]
[TikTok]
West Sussex
Chichester
23Garston GallopersCotswold[Version 1.0]15 Sep 2025
[Fb]
[TikTok]
Berkshire
East Garston
24Glastonbury BorderBorder[Version 1.0]16 Sep 2025
[Fb]
[TikTok]
South west
Somerset
Glastonbury
25Heaps MorrisCotswold[Version 1.0]17 Sep 2025
[Fb]
[TikTok]
South west
Avon
Bristol
26Hicca HoodlumsBorder[Version 1.0]18 Sep 2025
[Fb]
[TikTok]
South east
Hertfordshire
Hitchin
27High Spen Blue Diamonds / High Spen GemsRapper[Version 1.0]20 Sep 2025
[Fb]
[TikTok]
North east
Tyne and Wear
Gateshead
28Holly Copse MollyMolly[Version 1.0]21 Sep 2025
[Fb]
[TikTok]
South west
Dorset
Bournemouth
29Ironmen and Severn GildersBorder / Northwest[Version 1.0]22 Sep 2025
[Fb]
[TikTok]
North west
Shropshire
Telford
30Leek MorrisCotswold[Version 1.0]23 Sep 2025
[Fb]
[TikTok]
North west
Staffordshire
Leek
31Loose WomenBorder[Version 1.0]24 Sep 2025
[Fb]
[TikTok]
South east
Kent
Maidstone
32Lyme MorrisCotswold[Version 1.0]31 Aug 2025:
[Fb]
[TikTok]
South west
Devon
Lyme Regis
33Madder Mill MollyMolly[Version 1.0]25 Sep 2025
[Fb]
[TikTok]
South east
Surrey
Carshalton
34Martha Rhoden’s Tuppenny DishBorder[Version 1.0]26 Sep 2025
[Fb]
[TikTok]
North west
Shropshire
Bishop’s Castle
35Mendip MorrisCotswold[Version 1.0]28 Sep 2025
[Fb]
[TikTok]
South west
Somerset
North Bristol
36Mr Wilkins’ ShillingNorthwest clog[Version 1.0]29 Sep 2025
[Fb]
[TikTok]
South west
Avon
Bath
37Newcastle KingsmenRapper[Version 1.0]30 Sep 2025
[Fb]
[TikTok]
North east
Tyne and Wear
Newcastle
38Northgate RapperRapper[Version 1.0]1 Oct 2025
[Fb]
[TikTok]
South west
Avon
Bath/Bristol
39OBJ MorrisBorder[Version 1.0]2 Oct 2025
[Fb]
[TikTok]
South east
Berkshire
Wokingham/Bracknell
40Old Palace ClogNorthwest clog[Version 1.0]3 Oct 2025
[Fb]
[TikTok]
South east
London
Croydon
41Otter MorrisBorder[Version 1.0]5 Oct 2025
[FB]
[TikTok]
South west
Devon
42Poacher MorrisBorder[Version 1.0]6 Oct 2025
[FB]
[TikTok]
Midlands, east
Lincolnshire
Lincoln
43Pump House ClogNorthwest clog[Version 1.0]7 Oct 2025
[Fb]
[TikTok]
South east
Hertfordshire
Watford
44Quayside CloggiesNorthwest clog[Version 1.0]8 Oct 2025
[Fb]
[TikTok]
South west
Dorset
Poole
45Ramshackle MorrisBorder[Version 1.0]19 Sep 2025:
[Fb]
[TikTok]
North east
Yorkshire
York
46Rattlejag MorrisOther[Version 1.0]9 Oct 2025
[Fb]
[TikTok]
Midlands
Nottinghamshire
Retford
47Rivington MorrisNorthwest clog[Version 1.0]10 Oct 2025
[Fb]
[TikTok]
North west
Bolton
48Sallyport SwordRapper[Version 1.0]11 Oct 2025
[Fb]
[TikTok]
North east
Tyneside
Newcastle
49Sarum MorrisCotswold[Version 1.0P]12 Oct 2025
[Fb]
[TikTok]
South west
Salisbury
50Shropshire BedlamsBorder[Version 1.0]13 Oct 2025
[FB]
[TikTok]
North west
Shropshire
Bishop’s Castle
51Shropshire SharpshinsRapper[Version 1.0]14 Oct 2025
[Fb]
[TikTok]
North west
Shropshire
52Southern StarLongsword[Version 1.0P]15 Oct 2025
[Fb]
[TikTok]
South west
Dorset
Corfe Mullen
53Taeppa’s Tump North West MorrisNorthwest clog[Version 1.0]16 Oct 2025
[Fb]
[TikTok]
South east
Berkshire
Maidenhead
54Tywardreath MorrisCotswold[Version 0.9]27 Sep 2025:
[Fb]
[TikTok]
South west
Cornwall
Tywardreath
55Wantsum WomenCotswold[Version 1.0]18 Oct 2025:
[Fb]
[TikTok]
South east
Kent
Thanet
56Whitethorn MorrisNorthWest clog[Version 1.0]19 Oct 2025:
[Fb]
[TikTok]
South east
Harrow
57Wickham MorrisCotswold[Version 1.0]20 Oct 2025:
[Fb]
[TikTok]
South west
Hampshire
Southampton
58Wild Moon MorrisBorder[Version 1.0]4 Oct 2025
[Fb]
[TikTok]
South west
Somerset
Street
59Wyld MorrisCotswold[Version 1.0]17 Oct 2025:
[Fb]
[TikTok]
South west
Dorset
Bridport
60Young MiscellanyNorthwest clog[Version 1.0]22 Oct 2025:
[Fb
[TikTok]
South east
Harpenden

(Note the video for Kinfauns Step Dancers is on hold until 2026).

We have examples covering a range of traditional dance styles including: Cotswold, Border, Northwest, Garland, Clog step, Molly and Longsword.

Background To This Work

The Morris Federation is celebrating its 50th anniversary in 2025. As well as organising a range of dance events we decided to make 50 short videos for member sides which would help to (a) promote the featured side; (b) help viewers find out how to find more information about the 500 or so Morris Federation sides  and (c) promote morris and traditional dance in general.

The short videos are published on a weekly basis and after, they have been published, included in the “50 videos; 50 sides; 50th anniversary” YouTube playlist.

Following the popularity of the videos a number of sides who weren’t featured asked if similar videos could be made for their side and this led to the “Spotlight on …” videos – and we have subsequently contacted sides which have recently joined the Morris Federation of have a significant anniversary to celebrate during 2025 offering to include their side in this playlist.  

About the “Join Our Side” Recruitment Videos

Having gained expertise in making short videos we realised that making videos which could be used to encourage potential new dancers to take part in a ‘new members evening’ which many sides will host, typically in September. We therefore decided to tweak the videos we have made and add a voice-over encouraging people to contact the side.

We also know that some sides may not be looking to recruit new members but would welcome opportunities to raise their side’s visibility.  For these sies a number of “Find out more” videos have been produced.

As shown at the top of the accompanying screenshot, short captions are provided for the voice-over.

Implementation Details 

Making the videos

We have featured sides which are looking to recruit new members (i.e. we have excluded sides which may be invitation-only) and added a short voice-over tracks saying:

We hope you’ve enjoyed the video of the dancing. If you’d like to join the side get in touch – new dancers are welcome!

During the display of the Teamfinder map the voice-over says:

If you’re still looking for a Morris dance team, search for #MorrisTeamfinder.  Details of about 500 Morris Federation teams are available.

or in the case of rapper and longsword sword dance teams:

If you’re still looking for a sword dance team, search for #MorrisTeamfinder.  Details of about 500 Morris Federation teams are available.

Using the Video

Although we made the first set of videos in several formats (landscape, portrait and square modes) due to the time it takes to make videos the recruitment videos will only be made in square format.

The videos will be uploaded to YouTube and sides can link to the video. Alternatively they can request a copy of the MP4 video file which they can then use as they see fit.

Note the videos do not contain information which can date, so they can be used on multiple occasions.

Enhancing the Videos

One additional enhancement we have made to the originals set of videos was to add high quality photographs to your side’s Teamfinder profile which can be added to the video. The Dorsetbays Photography and Dorset Morri’arty photographers have agree that protos they have taken can be used provided acknowledgments are given. Note the Holly Copse Molly profile illustrates use of two photos taken by Dorsetbays Photography at the Wessex Folk Festival 2025.   

Promoting the Videos

The sides will be encouraged to promote the video to help publicise their recruitment events, on their social media services (e.g. Facebook, Instagram, TikTok, Bluesky, …), their website and other digital services.

We would expect the video to be accompanied by specific details of the time and location of the event.

FAQs

Overview

  • What’s this all about?
    Making and publishing short videos for sides which can help in their recruitment activities to attract new dancers.
  • What do I need to do?
    If we’ve already made a short video for your side, you just need to give the OK for a version of the video with a voice-over.
  • Our side is new – I’d like a recruitment video for my side! What do I need to do?
    That’s great – and we’re happy to make a short video.  We’ll need a video (e.g. one on Facebook) – and you’ll need to have a rich description on your Teamfinder profile and a hashtag for your side.

Status of this Document

Published:  22 Oct 2025

Licence for this Document

This document is available with a Creative Commons Sharealike (CC-BY) licence. In brief, this means you can copy and make changes to this document provided you give acknowledgements to the author/publisher. A suggested wording for acknowledgements is:

This document is based on the "Using Video to Promote Recruitment Events" document by Brian Kelly, Comms and IT volunteer with the Morris Federation.

We welcome feedback on this document. In addition we would like to hear from morris, sword and other traditional dance sides who use IT and would be willing to share their experiences. Would you like to contribute a case study?

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