This case study by Jacqueline King describes why Cracklewick Morris decided to establish a TikTok presence and how they went about setting up the account and delivering engaging content.
Cracklewick Morris is a vibrant and spirited Morris dancing group. We have embraced TikTok as a dynamic platform to share our passion for traditional dance and engage with a wider audience. In an era where digital presence is paramount. We recognized the opportunity to reach younger generations, showcase our performances, and build community connections.
TikTok is not just a social media platform; it’s a cultural phenomenon that thrives on creativity and community engagement. We do use Facebook which is generally used by an older demographic, and we use Instagram but that hasn’t been as successful as TikTok. For Cracklewick Morris, TikTok offers a unique avenue to:
I had not used TikTok before and had no knowledge for creating the videos/reels. I had previously used Canva for creating mood boards and this has a facility to create videos from photos – we generally have photos of events but very few videos – and is very easy to use. When setting up our TikTok account, we focused on creating a profile that accurately reflects our identity as a Morris dance group. Our bio includes a brief description of who we are, links to our other social media platforms, and information about upcoming performances. A visually appealing profile picture showcasing our dance is also essential to draw in viewers.
To maximize our TikTok presence, we employ a few key strategies centred around music and hashtags:
This case study summarises our approaches to using TikTok. We invite readers to view our TikTok videos for yourself – and less us know what you think! In particular note the:
Cracklewick Morris’s foray into TikTok is more than just a social media strategy; it’s about reviving tradition in a modern context. By harnessing the power of music, strategic hashtags, and community engagement, we aim to keep the spirit of Morris dancing alive and thriving in the digital age. As we continue to share our joy of dance, we invite everyone to join us on this exciting journey.
This case study was written by Jacqueline King, Cracklewick Morris.
Cracklewick Morris are a new fun Morris side. We formed in August 2023 and are an all-inclusive, mixed side focused on the sheer enjoyment of all things Morris. We are based in Halton village near Aylesbury Buckinghamshire but our members come from neighbouring counties as well as the local area.
Document published: 26 Oct 2024
This document is available with a Creative Commons Sharealike (CC-BY) licence. In brief, this means you can copy and make changes to this document provided you give acknowledgements to the author/publisher. A suggested wording for acknowledgements is:
This document is based on the "Cracklewick Morris: Harnessing TikTok for Tradition and Community" document by Jacqueline King, Cracklewick Morris
We welcome feedback on this document. In addition we would like to hear from morris, sword and other traditional dance sides who use IT and would be willing to share their experiences. Would you like to contribute a case study?
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