About This Document
This document gives an update survey of use of YouTube by morris and related traditional dance sides, based on information provided in profiles on the Morris Federation Teamfinder service.
Summary of Findings
An initial survey of use of the YouTube channels listed by sides in the Morris Federation’s Teamfinder service was carried out using data initially collected in August 2021. At the time a total of 21 channels were listed. Twelve of the channels had received over 1,000 views.
A follow-up survey was carried out in March 2022. One of the channels (Oakenhoof Voluntary Arts Organisation) which had had over 1,000 views has been deleted, but one new channel (Standon Morris) has been found which now has over 1,000 views.
A comparison of the findings from the two surveys is given below.
| Channel | No. of views 2022 (2021) | No. of subscribers | No. of videos | |
| 1 | Westminster Morris Men | 130,982 (123,027) | 115 (108) | 36 (37) |
| 2 | Knights of King Ina | 16,287 (15,032) | 64 (60) | 109 (102) |
| 3 | Hook Eagle Morris Men | 14,860 (14,265) | 23 (21) | 114 (113) |
| 4 | Rampant Rooster | 10,734 (10,009) | 22 (21) | 41 (41) |
| 5 | Makeney Morris | 8,025 (7,683) | 27 (26) | 32 (32) |
| 6 | Belles of London City | 5,423 (5,316) | 30 (29) | 6 (6) |
| 7 | Hadrian Clog | 4,330 (3,966) | 20 (18) | 12 (12) |
| 8 | Wyld Morris | 4,054 [56%] (1,774) | 12 (11) | 61 (56) |
| 9 | Dr Turberville’s Morris | 2,876 (2,618) | 16 (16) | 71 (46) |
| 10 | Adderbury Morris Men | 2,741 | 17 | 33 |
| 11 | Brighton Morris | 2,558 (2,262) | 34 (27) | 34 (34) |
| 12 | Anonymous Morris | 2,321 (1,807) | 22 (19) | 10 (10) |
| 13 | St Albans Morris | 1,798 (1,781) | 3 (2) | 3 (1) |
| 14 | Standon Morris | 1,561 | 7 | 7 |
| 15 | Oakenhoof Voluntary Arts Organisation | 0 (5,730) | 0 (25) | 0 (69) |
| TOTALS | 205,709 (195,315) | 394 (383) | 536 (559) | |
| % change | +5% | +3% | -0.05% |
Observations (from 2021)
Observations from the first survey were published in the Survey: Use of YouTube which included (a) how YouTube URLs can be branded using a side’s name; (b) the age of the YouTube channels (which date back to 2008) as well as (c) comments on the range of content which is hosted.
Observations (from 2022)
There appears to be little significant change in YouTube usage between August 2021 and March 2022.
The most significant growth has been in the Wyld Morris YouTube channel, which had an significant increase of 56% in the number of views (and a smaller increase of 5 new videos published). Note the weekly shows were published on the Wyld Morris YouTube channel (by the author if this survey) during 2021 to celebrate the side’s 10th anniversary. This experience suggests that an anniversary may provide a valuable opportunity to launch a regular YouTube channel – and the topics covered during the year may provide useful ideas for your own show.
The Adderbury Morris Men YouTube channel was launched in June 2020 and now has had over 2,700 views. The 17 videos have been uploaded over the past 2 years, with some (such as AMM Bloxham Steam Rally 1990 – Black Joke) dating back to performances over 30 years ago although the most popular video (Adderbury Christmas Tree Festival – 4th December 2021) features a more recent performance.
Updating Your Team’s Profile on the Morris Federation’s Teamfinder
If you decide to create a YouTube channel (or if you have one which is not listed) we encourage you to add a link to the channel on your side’s profile on the Morris Federation’s Teamfinder service.
Page created: 17 Mar 2022
Page author: Brian Kelly
