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Survey: Use of Twitter (2022)

About This Document

This document gives an updated survey of use of Twitter by morris and related traditional dance sides, based on information provided in profiles on the Morris Federation Teamfinder service.

Summary of Findings

A survey of use of the Twitter listed by sides in the Morris Federation’s Teamfinder service was originally carried out in August 20201 and updated on 1 September 2021. A total of 46 Twitter accounts were found.

The survey was repeated in March 2022. This time a total of 51 accounts were found.

A summary of the findings for accounts which have posted over 1,000 tweets is given below.

Team Twitter accountNo, of followers
2022 (2021)
No. of tweets
2022 (2021)
1Shrewsbury Morris109,500
2Rampant Rooster Morris3,948
3The Wild Hunt2,636
4Oakenhoof Voluntary Arts Organisation2,490
5Ironmen and Severn Gilders1,356
6Rag Morris1,082
7Brighton Morris Men1,057
8Owlswick Morris1,000
9Five Rivers Morris959
Table 1: The most popular Twitter accounts


Based on a more detailed analysis of the 50 channels (compared with 44 channels listed in 2021) we found:

  • There have been a total of 711,236 tweets compared with 680,000 tweets in 2021 – an increase of ~5%
  • There are 139,006 followers compared with over 133,000 in 2021.
  • The Shrewsbury Morris Twitter account provides an example of an outstanding use of social media, publishing over 86% of the tweets and having over 80% of the followers.
  • The most successful accounts have mostly been running for over 10 years.


It is clearly the case that Facebook is much more widely used by dance sides than Twitter (there are over 370 Facebook profiles compared with 51 Twitter accounts listed by sides in the Teamfinder service). However it is also the case that (a) there are many people who will refuse to have anything to do with Facebook and (b) the table above shows that some sides have gained significant following through their use of Twitter.

The Shrewsbury Morris Twitter account provides a great example of how a morris side has used a social media service to have an outstanding impact, with over 100,000 followers. This following is based on over 580,000 tweets – which clearly shows that the account is tweeting on topics beyond morris dancing. A report on a Zoom talk on “Shrewsbury Morris and their 102,000 twitter followers provided the background information on how the account was set up and has developed during its lifetime.

However as can be seen from Table 1, a number of other sides have gained audiences of between 900 and almost 4,000 followers, which suggests that Twitter can provide a valuable dissemination channel.

Best Practices

The @WhitethornM Twitter account provides a good example of a well-designed profile, with an attractive cover image, a profile which will stand out on a small screen and a meaningful description of the side. The image also indicates that the account is followed by a number of other morris sides (@dyke_pig and @BlackheathM, are listed).

Figure 1: Twitter profile for Whitethorn Morris

Updating Your Team’s Profile on the Morris Federation’s Teamfinder

If you decide to create a Twitter account (or if you have one which is not listed) we encourage you to add a link to the account on your side’s profile on the Morris Federation’s Teamfinder service.

Page created: 18 Mar 2022

Page author: Brian Kelly

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