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Getting Details of Your Morris Side to the Top of Google

About This Document

This document provides simple suggestions on ways of getting information about your morris, sword or traditional dance side to the first page of Google – and we explain that this can be done even if you don’t have a website!

Although there can be no guarantee that the suggestions will ensure your side’s details will be listed on the first page of Google results, evidence suggests that early adopters of the suggestions are already seeing the visibility of information for their side being enhanced,

The “Getting to the Top of Google (and Other IT Issues)” Zoom Workshop

The advice provided in this document were initially outlined in a “Getting to the Top of Google (and Other IT Issues)” workshop held on Zoom on 3 April 2022. A review of the talk is available, and recordings of the main talks (slides with audio) can be viewed for those who would like to hear an explanation of the approaches, in particular:

A Brief Recap

In brief (and relevant to all Morris Federation sides, whether you have a website or not):

  • The Morris Federation website has a much larger ‘pagerank’ than all other Morris Federation sides, so information about sides held on the Morris Federation website will be found more easily using search engines such as Google.
  • Since April 2021 it has been possible to update Teamfinder profiles with descriptions (previously profiles only contained contact information).
  • It is now also possible to upload photographs and provide links to videos.
  • Brief summaries of photographs and videos can be added, which can then be found using Google.

In addition, for Morris Federation sides which have a website:

  • If you provide a link to the Morris Federation website it will further enhance its ‘pagerank’ and thus raise the visibility of pages hosted on the website. Individual links will only slightly enhance the pagerank, but if significant number of sides with websites (there are over 300) do so, this should be helpful
  • Side can also link directly to their Teamfinder profile, which may held to raise the visibility of their own profile.

What Information Should You Provide In Your Teamfinder Profile?

Initially we suggested that sides should provide a short factual summary of their side. However following analysis of Google searches for the profiles we now suggest the following:

  • A brief summary of the key aspects of your side, which should begin with your side’s name.
  • A more chatty description, which will give people a ‘feel’ for your side.
  • Inclusion of ‘#location‘ in your profile which provides details of where your side is based. This can be free text, and will probably include the name of your town, city or village, as well as the county.
  • Inclusion of ‘#kit‘ in your profile which provides details of your kit, if this is a particular feature of your side, or may be something people search for.
  • Inclusion of ‘#newmemberswelcome‘ in your profile may also be useful in providing a simple way of finding sides which are seeking new members.
  • Inclusion of a hashtag for your side, which aims to uniquely identify your side in the Teamfinder service, as well as allowing aggregation of content from other services in which you use the hashtag.
  • If your side has a catchphrase, you may wish to use this as an additional hashtag (e.g. Northgate Rapper include ‘#mindthelight‘ in their profile).

Rivington Morris provide a good example of a side which makes use of these suggestions:

Figure 1: The Rivington Morris Teamfinder profile
Figure 2: Annotated photographs of Rivington Morris

Notice that the profile contain the side’s hashtag #rivingtonmorris.

Rivington Morris’s profile also contains photographs (and a video) which show accompanying descriptions which is indexed by Google.

In this case, if people are using Google to search for photographs of the Horwich Harriers fayre in 2021 this images may be found.

You should note that a side’s hashtag might also be used in a cation for a video, as the hashtag is likely yo be much shorter than the URL for a website or a Facebook profile.

Figure 3: A hashtag may be used in videos

Google Indexing

Currently (14 April 2022) over 50% of the Teamfinder profiles have been indexed by Google, and it appears that new pages are updated every 5 days of so.

Using Links From Your Website to Enhance Google Pagerank

Figure 4: Hemlock Morris ‘About’ page

The above suggestions are applicable to all sides, whether or not you have a website. However if your site does have a website you can make use of links from your website to enhance the discoverability of the Morris Federation website and content on the website, such as your side’s profile.

The Hemlock Morris website provides a good example of providing a link to the Morris Federation website.

From the About page the page describes how “Hemlock Morris are proud to be members of the Morris Federation” and goes on to add the Morris Federation website “features a wealth of resources and information on morris dancing, and has also provided numerous updates and activities to keep us entertained and informed from our homes.

In addition, sides may also find it useful to provide a link to their Teamfinder profile page, as this should help to enhance the visibility of their profile. The following example suggests a form of words which can be useful for your own side, as well as helping others who may be looking for find a morris side.

You can see the Xxx Morris profile on the Morris Federation’s Teamfinder service.

This lets you view a database of about 500 sides: an essential tool for dancers and musicians (experienced and those wishing to learn).

Note in the above the link to “Xxx Morris profile” should be the URL of your sides profile (which is of the form “https://www.morrisfed.org.uk/teamfinder/#!biz/id/5b053bd6afd691796be93518/”) and the link to the “Morris Federation’s Teamfinder service” should be to https://www.morrisfed.org.uk/teamfinder/ .


We welcome feedback on this document. In addition we would like to hear from morris, sword and other traditional dance sides who use IT and would be willing to share their experiences. Would you like to contribute a case study?


Status of this Document

Document published: 19 Apr 2022

Licence for this Document

This document is available with a Creative Commons Sharealike (CC-BY) licence. In brief, this means you can copy and make changes to this document provided you give acknowledgements to the author/publisher. A suggested wording for acknowledgements is:

This document is based on the "Getting Details of Your Morris Side to the Top of Google" document by Brian Kelly, Comms and IT volunteer with the Morris Federation.

#MorrisFedITResources #MFITResources

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