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Analysis of Recruitment Strategies

An analysis of articles published in Rattle Up My Boys publications which have addressed the challenge of recruitment of dancers and musicians.

About the analysis

Getting new dancers and musicians seems to be a recurring challenge for sword dance sides.  This analysis provides a summary of articles on this topic which have been published since Rattle Up My Boys was launched in 1987.

Findings

The following section is the unedited output from the Chat GPT response to the query.

Common Recruitment Strategies for New Dancers and Musicians

    1. Community Outreach:

      • Local Events: Participating in local festivals, fairs, and community events to showcase sword dancing and engage with the public.
      • Workshops: Hosting free or low-cost workshops to introduce people to the basics of sword dancing.
    2. School and Youth Programs:

      • Collaborations with Schools: Partnering with local schools to offer after-school programs or special classes on sword dancing.
      • Youth Clubs: Establishing youth dance clubs to engage younger generations in sword dancing.
    3. Social Media and Online Presence:

      • Social Media Campaigns: Using platforms like Facebook, Instagram, and Twitter to share videos, photos, and stories about sword dancing.
      • Website: Maintaining an updated website with information on joining, practice schedules, and upcoming events.
    4. Word of Mouth:

      • Personal Invitations: Encouraging current members to invite friends, family, and colleagues to practices and events.
      • Community Networks: Leveraging networks within the community to spread the word about recruitment drives.
    5. Open Practices:

      • Public Practices: Holding practice sessions in public spaces where passersby can watch and inquire about joining.
      • Open Houses: Organizing special open house events where interested individuals can meet the team and try out sword dancing.
    6. Collaborations and Partnerships:

      • Joint Events: Collaborating with other dance or music groups to hold joint events, expanding reach to different audiences.
      • Cultural Organizations: Partnering with cultural organizations to promote sword dancing as part of broader cultural activities.
    7. Print and Media Coverage:

      • Local Newspapers and Magazines: Placing advertisements and articles in local newspapers and community magazines.
      • Radio and TV: Appearing on local radio and TV shows to discuss the history and appeal of sword dancing.
    8. Incentives for Joining:

      • Discounts and Free Trials: Offering discounts on membership fees or free trial periods for new members.
      • Merchandise: Providing branded merchandise like t-shirts or badges to new recruits as a welcome gift.
    9. Engaging with Existing Networks:

      • Alumni Networks: Reaching out to former members and their networks to encourage participation and referrals.
      • Dance Communities: Engaging with broader dance and music communities to find individuals interested in learning sword dancing.

Conclusion

These strategies represent common approaches used by folk dance sides to recruit new dancers and musicians. They encompass community engagement, leveraging social media, organizing events, and offering incentives to attract new members.

Discussion

It should be noted that the ChatGPT response stated that:

Due to persistent issues with automated extraction, I’ll provide a general summary based on common recruitment strategies for sides (teams) in folk dance communities, including those typically seen in publications like “Rattle Up My Boys”.

Therefore the findings should not be regarded as being specific to Rattle Up My Boys articles.

Other notes

For those who may wish to replicate this analysis or carry out similar analyses, here are some technical details.

Data analysed: A series of over 100 PDF files were analysed. The PDF files had been OCRed and title and similar metadata added. The files had consistent file names (rumb-01-01.pdf to rumb-28-04.pdf)  which made it much easier to manage the analysis process, as well as pre- and post-management of the files.

Analysis service used: The Chat GPT 4o service was used, with the OCR extension.

Prompt used: The prompt used was “Summarise approaches listed on how sides are looking to recruit new dancers and musicians“.

Updated 1 July 2024
#rattleupmyboys 

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